LUXURY ENGRAVING | VALENTINE’S DAY ACTIVATION

Live Calligraphy Engraving at Victoria’s Secret – Westfield White City, London

For Valentine’s Day, I joined Uliana Popa’s team for a special live calligraphy engraving activation at Victoria’s Secret, Westfield White City. The brief was simple but powerful: transform perfume purchases into personalised, heartfelt gifts using on-the-spot hand engraving.
Throughout the event, I engraved custom love messages onto Victoria’s Secret perfume bottles, turning each one into a thoughtful keepsake. Every bottle had its own story, and connecting with guests to hear those stories added a meaningful dimension to the experience.
Custom love messages
Using hand-engraving techniques, I applied delicate lettering and illustrations in silver and gold detailing, creating pieces that felt both luxurious and personal. A standout element from the evening was my engraved bow illustration, which received lots of attention for its elegant simplicity — a perfect expression of understated luxury, which is often central to my style.
The live engraving station became a highlight of the in-store Valentine’s experience, helping customers add a personal, emotional touch to their gifts. The personalised bottles stood out for their beauty and uniqueness, and it was a joy to be part of such a high-energy and emotionally resonant evening.

Beautiful & Unique

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get to know me on Instagram @willowrosestudio

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@willowrosestudio