LUXURY CALLIGRAPHY | LIVE BRAND ACTIVATION

Live Calligraphy on Remington Hair Tools for PR Launch Event in Fitzrovia

To mark the launch of their new sunblock range, La Roche-Posay hosted an exclusive event at the Wilderness Reserve in Suffolk, curated by the creative team at The BLANKET Group. With a focus on bright, fresh aesthetics that aligned with the product’s summery vibe, the event styling featured a refined palette of oranges and whites.

The event space was transformed overnight into a beautifully curated setting, complete with a coffee bar, ice cream station, professional styling salon, and stunning floral backdrops in a soft mauve and cream palette that echoed the hues of the AIRVive range.
For this activation, I offered on-site personalisation of over 100 Remington AIRVive hair tools, including stylers, dryers, and curlers using gold ink calligraphy directly on the product.

The matte mauve finish combined with metallic gold lettering created a refined, luxurious aesthetic that set the tools apart. Guests were genuinely impressed by the unexpected personalisation element, with many remarking that it was the standout feature of the event, surpassing the popular ice cream bar. The bespoke details left a lasting impression and elevated the overall experience.
Gold Ink Calligraphy...
“You were absolutely brilliant on the day, so calm, professional, and your work was beautiful. We’ve had so many compliments on the personalised details.”

The event Team

It was a pleasure to help create a sense of luxury and exclusivity around each product and even more rewarding to hear that many guests requested my details to book me for their own events.

The activation was a huge success, with personalised Remington tools sparking excitement, conversation, and plenty of admiration among attendees. The thoughtful gold detailing elevated each gift, reinforcing Remington’s brand as stylish, innovative, and personal.

Luxury & Exclusivity

Services included:
  • Live calligraphy
  • Luxury beauty brand activation
  • Event personalisation for press

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get to know me on Instagram @willowrosestudio

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@willowrosestudio