LIVE CALLIGRAPHY | LUXURY EVENT PERSONALISATION

Luxury Scallop Shell Place Names & Handwritten Postcards for Preferred Travel Group

I was commissioned by Preferred Travel Group, a global leader in luxury travel, to create bespoke place settings and personalised details for an exclusive media dinner with top-tier journalists. The event took place at the Michelin-starred Angler restaurant at South Place Hotel in London, renowned for its seafood menu and elegant setting.

The brief was to deliver a thoughtful and tactile guest experience that reflected the brand’s premium, travel-focused identity while subtly nodding to the restaurant’s culinary roots.
To embrace the seafood theme and create something truly unique, we chose to use real scallop shells as the guest place names. I sourced beautiful white shells and individually inspected, cleaned, and prepared each one to ensure a pristine surface.

After rigorously testing nine different gold paint pens, I selected a shimmering gold tone that complemented the natural finish of the shells perfectly. Each guest’s name was then hand-lettered in elegant calligraphy turning each shell into a luxurious and personalised keepsake.
I sourced beautiful scallop Shells...
The scallop shell place names served as a show-stopping table detail and a beautiful, thematic connection to the venue. Guests were visibly delighted and many chose to take their shells home, a testament to the value of thoughtful and well-crafted details.
In addition to the shell place names, I was also invited to offer on-site calligraphy during the event. Using branded postcards that featured Preferred Travel Group’s stunning portfolio of properties, I hand-lettered personalised messages for guests in real time creating a warm, handwritten touch that felt elevated and intimate.

It was a joy to attend the event in person, see my calligraphy in use, and connect with the guests as they selected their personalised postcards. The atmosphere was refined, welcoming, and full of meaningful conversation just as Preferred Travel Group had envisioned.

Show-stopping table detail

Services included:
  • Live calligraphy
  • Luxury brand collaboration
  • Bespoke place names

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get to know me on Instagram @willowrosestudio

Get to know me on Instagram
@willowrosestudio