personalisation calligraphy

Medik8 PR Gifting Campaign – Calligraphy Notecards 

Medik8, a leading luxury skincare brand, commissioned handwritten calligraphy notecards as part of a PR gifting campaign celebrating their Crystal Retinal serum being recognised as the best in the world.

These notecards were to accompany gifted products sent to key industry figures and influencers, forming part of a wider brand experience beyond a traditional event setting.

Each piece was carefully measured, with guidelines drafted to ensure balance and precision, before being written by hand and centred intuitively.
Working to a 48-hour turnaround, I created a series of bespoke handwritten notecards using a semi-formal modern calligraphy style chosen for its elegant yet contemporary feel, well suited to the Medik8 brand.
The finished calligraphy added a meaningful, human touch to the PR gifting experience, elevating the overall perception of the brand.

Recipients received not just a product, but a thoughtfully crafted moment of connection.

This project demonstrates how calligraphy can extend the impact of a brand event beyond the physical space, reinforcing brand values through detail, care, and craftsmanship.

personalised touch

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