Bespoke Nail File & Nail Polish Engraving

 Manucurist x Selfridges London – Live Nail File & Nail Polish Engraving

To celebrate the UK launch of their new Green Jelly collection, Manucurist hosted a two-weekend activation at the Beauty Table in Selfridges London.

The French beauty brand wanted to offer guests a personalised gift with purchase experience, allowing customers to have their nail files and nail polishes engraved live during the event.

Rather than using a traditional calligraphy style, the brand requested a more contemporary handwritten aesthetic that reflected their modern, playful identity.

To ensure the engraving aligned perfectly with the campaign, I created five bespoke script options for the team to review before developing a custom lettering style specifically for the activation.

Throughout the event, guests could select their preferred product and watch as it was engraved by hand in real time.

The live engraving station created an engaging and interactive experience for shoppers
The live engraving station created an engaging and interactive experience for shoppers, with many visitors drawn to the personalisation element of the launch.

Guests loved seeing their products customised in front of them, transforming a beautiful beauty purchase into a one-of-a-kind keepsake.

The activation successfully combined product discovery with luxury personalisation, helping introduce the new collection to the UK market in a memorable and meaningful way.


The live engraving station

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