Brand Event | Live calligraphy engraving

Live Engraving at Glossier’s Launch Event in Covent Garden, London

In September 2025, I had the pleasure of providing live calligraphy engraving for Glossier’s Cloud Paint Blush launch at their flagship store in Covent Garden, London. Invited by the talented Sneha from Paint Pots & Quills, I was tasked with creating personalised, hand-engraved products for guests at this high-profile brand activation event.
Guests at the London launch for Glossier were able to choose fragrance bottles, candles, or other products to be engraved with their names, messages, or custom illustrations in gold or silver. Each engraving was carefully crafted to reflect Glossier’s luxury aesthetic, seamlessly aligning with their iconic branding.

Throughout the Sunday event in Covent Garden, I worked continuously, engraving over 30 products. Many guests were so captivated by the personalisation that they purchased items specifically to have them engraved 
The event was a huge success, creating a memorable, immersive experience for Glossier’s guests. Attendees left with a highly personalised keepsake, boosting brand engagement and reinforcing Glossier’s reputation for thoughtful, luxurious experiences. The team were thrilled with the professional service, and the personalisation station became a key highlight of the launch.

A huge success

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get to know me on Instagram @willowrosestudio

Get to know me on Instagram
@willowrosestudio