Perfume Bottle Bedazzling

KAYALI at Selfridges London – Perfume Bottle Bedazzling

To celebrate the launch of KAYALI’s latest fragrance, Boujee Kitty, the brand created a two-week pop-up at Selfridges London. Visitors could experience the new popcorn-inspired scent, enjoy complimentary treats and personalise their perfume bottle purchase with a unique bedazzling experience.

I was invited to provide live bedazzling across seven days of the pop-up, allowing customers to transform their KAYALI perfume bottles with individually applied gemstones.

Bedazzling has become increasingly popular in the US, while the trend is still emerging in the UK. KAYALI was among the early brands to embrace this form of personalisation in the UK, making it a particularly exciting project to be involved in.

The live bedazzling experience gave KAYALI customers the chance to turn their perfume purchase into something completely individual. Each bottle was decorated by hand, with gemstones carefully applied to create a sparkling finish that complemented the distinctive angular shape of KAYALI’s fragrance bottles.

The visual nature of the experience made it particularly well suited to the Selfridges pop-up. Guests could watch their bottle being transformed in real time, making the personalisation part of the experience rather than simply an additional service.

The reaction from customers was wonderful to see, with many choosing to purchase a bottle specifically because they could have it bedazzled. As this type of personalisation is not yet widely available in the UK, it offered KAYALI a distinctive way to make the launch feel unexpected and memorable.

Alongside the live bottle bedazzling, I was also commissioned to create a one-of-a-kind bedazzled hard hat for KAYALI founder Mona Kattan.

This statement piece took more than 4,000 individual gemstones and approximately 12 hours to complete. Every gemstone was carefully applied by hand, creating a completely bespoke finish and showcasing the level of detail possible with bedazzling as an art form.

I was thrilled to be part of such an exciting launch and to bring this emerging personalisation.
The positive response from this event demonstrated the potential of bedazzling as a brand activation and retail experience. For KAYALI, it created an additional reason for customers to engage with the pop-up and added a highly visual element to the fragrance launch.

Creating Mona Kattan’s bespoke bedazzled hard hat was another highlight of the project. With more than 4,000 gemstones individually applied by hand, it was a unique commission that showcased how the technique can be taken beyond traditional products and gifting.

I was thrilled to be part of such an exciting launch and to bring this emerging personalisation trend to a major UK brand activation. The KAYALI project was a wonderful example of how live bedazzling can add sparkle, creativity and individuality to a luxury beauty experience.

live bottle bedazzling

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