LIVE HOT FOILING | CORPORATE EVENT PERSONALISATION

Personalised Leather Luggage Tags for JERA GM | BAFTA Piccadilly, London

I was approached by JERA GM to deliver a luxury personalisation experience at their high-profile summer networking event, held at the iconic BAFTA Piccadilly in London. With a large guest list and a fast-paced schedule, the brief called for a premium, engaging activation that left a lasting impression.
To meet the demand and maintain the highest level of craftsmanship, I invited fellow artist Jade Tang to join me, and together we set up a live hot foiling station on-site. Throughout the evening, we personalised over 120 Saffiano leather luggage tags, a beautiful high-end product sourced specially from Singapore for the event.
highest level of craftsmanship
Before the event, I curated a selection of script styles for the client, who ultimately chose my block lettering style, a precise, clean, and professional look that perfectly aligned with the tone of the event. This style is technically challenging, requiring exact spacing and alignment. Each foil was meticulously hand-cut and prepared in advance, ensuring
millimetre-perfect execution on the day.
Guests were offered luggage tags in black or navy Saffiano leather, personalised in their choice of gold or silver foil. The station became a major talking point, creating a buzz throughout the venue as guests eagerly lined up to receive their bespoke keepsake.

The activation was a huge success. The personalised luggage tags added a thoughtful, luxurious touch to the event and were met with genuine delight by attendees. Seeing guests’ faces light up as they collected their tags was a rewarding moment, proof of how well-crafted details can truly elevate a brand experience.

personalised with the guests choice of silver or gold

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get to know me on Instagram @willowrosestudio

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@willowrosestudio