Luxury Calligraphy | Brand Activation

Luxury Calligraphy Invitations for Hermès’ Chaîne d’Ancre Brand Event in London

In summer 2025, Hermès hosted an exclusive brand event in London at their New Bond Street location, celebrating the Chaîne d’Ancre collection, an emblem of the Maison since 1938. 
I was honoured to be commissioned, through the kind referral of Kirstie at Ink & Flow, to create luxury calligraphy invitations for their VIP guests. This project required artistry, precision, and attention to detail to reflect Hermès’ heritage of craftsmanship and elegance.
The design palette for the event featured deep navy blue and white, paired with luxuriously thick cardstock. I calligraphed guest addresses on navy envelopes using white ink in a refined, formal script. To achieve a seamless look, I mixed a bespoke navy ink from high-quality gouache paints, perfectly matching the envelopes for the invitations themselves.
Most invitations featured hand-calligraphed guest names, while a select few VIP guests received fully handwritten invitations, each taking up to two hours to create. To ensure perfect proportions, every line of text was measured to the millimetre before drafting and finalising in calligraphy. This level of precision and craft highlighted the artistry that luxury calligraphy for brand events demands.

The finished invitations were a cohesive pairing of envelope and card, exuding sophistication and reflecting Hermès’ timeless aesthetic. The personalised details elevated the experience for VIP guests, setting the tone for an unforgettable brand event in London.
This collaboration with such an iconic brand underscored the value of luxury calligraphy in brand activations, where the smallest details leave the most lasting impressions.

A lasting impression

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get to know me on Instagram @willowrosestudio

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@willowrosestudio